Minimization
Collect only what the service needs or what is explicitly chosen.
Privacy by design
Privacy starts before the first line of code.
We assess what data is needed, why and for how long before building a feature.
Understandable choices
Declining must be as easy as accepting.
Appropriate processing
Local processing is preferred where it genuinely fits, without pretending it applies everywhere.
Control
Policies, preferences and rights requests live in one identifiable space.